The Unconventional Strategy Firm.
We help companies to understand emerging customer needs & expectations and shape business models, brand strategies and customer experiences to unlock future growth.
We help our clients to solve two fundamental questions in business:
how are customer needs & expectations evolving?
We identify how market and technology trends across categories are influencing customer needs & expectations.
How can companies create value and benefit from it?
We develop strategies and actionable ideas for business development, brand building and customer experiences.
Cross Industry Expertise:
We constantly monitor emerging business models, marketing & innovation concepts and consumer behavior within and across the following industries: