The unconventional strategy firm.

Conventional thinking, processes and ideas lead companies to conventional solutions. Companies that follow this path fail to differentiate and generate business impact. If companies want to identify emerging opportunities, create strategies that serve as a springboard for their organisation and create actionable ideas - they need to challenge the conventions.

We don't deliver theoretical presentations and models. We pin-point emerging market opportunities and invent products, brands, services and business models to meet them.

We work with our clients to answer two critical questions:


What are the forces that are
shaping customer demand?


How can you create customer value 
and capitalize on it?