The Unconventional Strategy Firm.
Conventional thinking, processes and ideas lead companies to conventional solutions. Companies that follow this path fail to differentiate and generate business impact. If companies want to identify emerging opportunities, create strategies that serve as a springboard for their organisation and create actionable ideas - they need to challenge the conventions.
We work together with FT Global 500 clients to solve the two most fundamental questions in business:
What are the forces that are shaping customer demand?
How can you create customer value and capitalize on it?
Cross Industry Expertise:
We constantly monitor emerging business models, marketing & innovation concepts and consumer behavior within and across the following industries: