We are a group of research, innovation & marketing experts:

Our Purpose

  • We believe the best way to derive value from customers is to create value for customers. 
  • We help our clients to build more purposeful and therefore more profitable relationships with their customers.
  • We translate signs of change into strategic opportunities and powerful ideas for products, services, experiences and communication.



Joanna Bakas LHBS

Joanna Bakas, Co-Founder & Managing Partner

Joanna Bakas holds a Master's Degree in Behavioral Economics from Northwestern University in Chicago. She began her career as an advertising Research Analyst at IRI in Chicago. Curious about creating it and not just testing it she worked at several leading global agencies across Europe. Joanna is Co-Founder of LHBS and specialised in Brand and Business Strategy.

Get in contact: / @jo_vanna / +49 151 646 20741

Stefan Erschwendner LHBS

Stefan Erschwendner, Co-Founder & Managing Partner

Stefan Erschwendner graduated at Johannes Kepler University in Linz, Austria with a Master's in Business Administration and at Linnaeus University in Växjö, Sweden with a Master in Social Science. Stefan is Co-Founder of LHBS and specialised in Business Model Innovation and Business Development.

Get in contact: / @eranium / +49 151 6462 0729

Eva Steensig, Managing Partner

Eva Steensig holds a Master's Degree in Sociology from the University in Lund, Sweden. As a consumer expert and marketing strategist she helps companies to uncover emerging consumers needs and new ways to capitalize on arising opportunities. Eva is the leading expert & speaker on trends in societal and consumer dynamics in Denmark. 

Get in contact: / +45 20 99 26 36


We are regular media contributors in the area of Customer Insights, Marketing and Innovation Strategy. If you are looking for an interview partner or expert opinion, please reach out to Stefan Erschwendner /

Latest Tweets

Our principles