WE SOLVE, NOT SELL.

An independent marketing & innovation firm focused on offering actionable consulting to clients with targeted, detailed research of their industry. Collaborating to create ideas that bring the most value to customers, and a strong, defined brand to clients.

 

OUR PRINCIPLES

INDEPENDENT ADVISORY

We are a privately held firm that generates its revenues with consulting services only. Unlike some competitors, our business model is not based on selling add-ons.

CUSTOMER CENTRICITY

We believe that making things people want is better than making people want things. That’s why we always monitor emerging cultural trends, shifting customer needs and expectations across industries.


CO-CREATION

We work with clients not just for clients. Working with us is collaborative, intense and fruitful. We solve complex problems with the internal expertise of our clients and the external expertise of our team.

ACTIONABLE IDEAS

No Powerpoint strategies. We deliver actionable ideas with frameworks that outline a future roadmap for implementation with partners.

 

MANAGEMENT

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JOANNA BAKAS, CO-FOUNDER & MANAGING PARTNER

Joanna Bakas holds a Master's Degree in Behavioral Economics from Northwestern University in Chicago. She began her career as an advertising Research Analyst at IRI in Chicago. Curious about creating it and not just testing it she worked at several leading global agencies across Europe. Joanna is specialised in Brand and Business Strategy.

 

STEFAN ERSCHWENDNER, CO-FOUNDER & MANAGING PARTNER

Stefan Erschwendner graduated at Johannes Kepler University in Linz, Austria with a Master's in Business Administration and at Linnaeus University in Växjö, Sweden with a Master in Social Science. Stefan is Co-Founder of LHBS and specialised in Business Model Innovation and Business Development.

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EVA STEENSIG, MANAGING PARTNER

Eva Steensig holds a Master's Degree in Sociology from the University in Lund, Sweden. As a consumer expert and marketing strategist she helps companies to uncover emerging consumers needs and new ways to capitalize on arising opportunities. Eva is the leading expert & speaker on trends in societal and consumer dynamics in Denmark. 

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Legacy organizations across industries underestimate the speed by which technology companies … will enter their own industry and dramatically raise customer expectations and reshape existing business models.
— Stefan Erschwendner, quoted in Forbes

What We Offer

 
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RESEARCH

We're researching continuously to bring our consulting clients, and clients of signmesh® the latest in marketing developments across industries.

+ PERSONA RESEARCH AND DEVELOPMENT

Identifying and understanding the expectations of specific customer segments based on the jobs-to-be-done framework:

  • Persona Canvas
  • Jobs-to-be-done Framework

+ CUSTOMER JOURNEY EXPERIENCE

Analysing the touch-points and the pain & gain gaps/opportunities during the company-customer interaction:

  • Customer Journey Framework
  • Pain/Gain Framework
  • Benchmarking to ‘best’ experience and gap analysis vs. existing and expected

+ BUSINESS & TECH TREND RESEARCH

Identifying emerging customer expectations best practices and of related industries via our unique signmesh® platform and system:

  • signmesh® innovation signs
  • 'Snapshot'-Reports
  • 'Near Future of'- Reports

+ CROSS CATEGORY COMPETITIVE RESEARCH

Analysis of direct and indirect cross category competitors from a customer perspective:

  • Customer Value Analysis
  • Best in class examples

 

INNOVATION

By employing an agile way of working, we believe any business can become innovative. Our vast experience means we always have best practices and examples of distruptive industry developments to inspire ideas.

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+ BUSINESS MODEL INNOVATION

Invention and transformation of business models for a fast moving and digital environment

  • Business Model Canvas
  • Digital Transformation

+ CUSTOMER VALUE PROPOSITION

Invention and refocus of customer-centric value propositions and offers (product, service, experience and communication)

  • Customer Value Proposition Framework
  • Customer Value Canvas®

+ INNOVATION ENGINE DEVELOPMENT

Hands-on development and facilitation of client specific agile pilots to test minimum viable products :

  • Agile & Scrum Methodologies
  • Lean Management
  • Design Sprints

+ PERFORMANCE ENGINE OPTIMIZATION

Training and coaching of high performance teams to unlock the opportunities from new ways of working and scale innovations in a learning organization

  • Customer-centric organizational structure
  • Scaling of innovations and organizational learning

 
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MARKETING

Marketing is co-ordinated within the marketing team, but is executed by each and every employee and customer. We help to align entire companies on an effective brand strategy to drive real results.

+ MARKETING STRATEGY

Integrated marketing strategies that are based on digital ecosystems and advanced analytics

  • Dynamic Marketing Budgeting & Portfolio Management
  • Strategy Canvas®
  • Analytics Infrastructure Strategy

+ BRAND STRATEGY

Actionable brand strategies that create relevance for customers and guide internal & external teams to develop distinctive communication campaigns

  • Agile Brand Positioning Model
  • Brand strategy operationalization and implementation
  • Brand Playbooks

+ CONTENT STRATEGY

Integrated content strategies that combine hero content with ongoing hub activities and specific help content that customers want to consume and pass on

  • Hero-Hub-Help Content Strategy Model
  • Systematic Content Development Framework
 
 
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Join signmesh®. Stay inspired.

Bringing you the latest marketing & innovation insights from your chosen industries, accessible via a customized hub created exclusively for you and your team.

An LHBS & LOOP collaboration

How We Work

EXPLORE OUR TRIED & TRUSTED METHODS OF WORKING

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UNDERSTAND TODAY

Our way to discover the best insights and opportunities.

DISCOVER

DEFINE

We discover how changes in customer behavior, market dynamics and enabling technologies are pointing to shifts in customer needs and expectations.

We define  relevant and purposeful customer value propositions that meet customers needs and expectations (to gain competitive advantage).


SHAPE TOMORROW

Our way to turn opportunities into reality.

DEVELOP

We develop integrated customer value offers through innovative products, services, experiences and communication.

DELIVER

We deliver actionable ideas, prototypes and implementation support that create impact inside and outside your organisation.