voestalpine: Marketing Platform

voestalpine is a global leader in steel production. We realized that voestalpine is not about steel, but what steel could be - especially in the areas of mobility, energy, urbanization, aviation and innovation. It’s about people with a passion for collaboration, innovation, curiosity and the ability to make daily life for all of us a little better.

We created the Unexpected corporate content platform where the company shares stories of its people, their passions and the unexpected beauty and possibility of steel. Because optimizing internal editorial resources was crucial, we secured agreements for curating content from leading publishers like Fast Company, The Guardian and FAZ.

Contact:

If you want to know more about this case study and how LHBS might help you to understand today and shape tomorrow, please get in contact with:

Joanna Bakas, Managing Partner

jb@lhbs.com / +49 151 6462 0741


Additional Case Studies:

Lufthansa: Service Innovation

Lufthansa is a brand that not only cares about the experiences of their customers, but also of their crew. When cabin crew work long haul flights, their layovers last roughly four days.

We worked together with the innovation team and 25 crew members to develop a crew app that would serve to help the team discover, connect, and simply get more out of the great locations they visit around the world.

Contact:

If you want to know more about this case study and how LHBS might help you to understand today and shape tomorrow, please get in contact with:

Joanna Bakas, Managing Partner

jb@lhbs.com / +49 151 6462 0741


Additional Case Studies:

 

Mercedes-Benz: Retail Experience

The Mercedes-Benz Salzufer dealership in Berlin is the the largest dealerships in Germany and one of the largest in the world for Mercedes-Benz. Once priding itself as being the "dealership of the future," the space and the service is no longer seen as innovative and cutting-edge.

With benchmarking and gap analyses, we worked with the client to reinvent the possibilities along the customer journey in terms of search, shop, service, aesthetics and added value to redefine the experience of buying a Mercedes-Benz.

Further reading:

Contact:

If you want to know more about this case study and how LHBS might help you to understand today and shape tomorrow, please get in contact with:

Stefan Erschwendner, Managing Partner

se@lhbs.com / +49 151 6462 0729


Additional Case Studies:

 

Libresse: Brand Innovation

Libresse is a Russian feminine care brand that suffered an "old aunt" image. Since Russian girls care more about style than function and most feminine care delivers a similar level of performance, we redesigned some features of the product: we changed the packaging from pink to black and renamed it  "Libresse Style."

We introduced it to youth culture as an iconic fashion accessory and won an effectiveness award for most impact.

Contact:

If you want to know more about this case study and how LHBS might help you to understand today and shape tomorrow, please get in contact with:

Joanna Bakas, Managing Partner

jb@lhbs.com / +49 151 6462 0741


Additional Case Studies:

NIVEA: Digital Content Strategy

NIVEA wanted to own the mother-daughter relationship well before Mother’s Day and all the competitive content that would ensue. Based on the insight that "you become an adult not when you no longer have to listen to your mother, but when you realize she was right," we developed a global content platform #momwasright.

Sourcing real stories from real women around the world, we generated over 15 million views on YouTube and drove young women to the #momwasright platform to watch, share and generate their own content with their friends and their moms.

Further reading:

Contact:

If you want to know more about this case study and how LHBS might help you to understand today and shape tomorrow, please get in contact with:

Joanna Bakas, Managing Partner

jb@lhbs.com / +49 151 6462 0741


Additional Case Studies:

Fiegl+Spielberger: Corporate Reinvention

Fiegl+Spielberger is a family owned B2B infrastructure company operating in Austria. IP-Technology had disrupted the business communication sector and allowed global companies like Cisco, Microsoft or Huawei to compete with the local service. Together, we reinvented the CommSystems department based on business model innovation and a new innovation roadmap.

Having redefined the customer value proposition, today the ComSystem department delivers premium consulting and support services for clients. Its own innovation lab allows the company to create unique software and hardware solutions to outperform global out-of-the-box offerings.

Contact:

If you want to know more about this case study and how LHBS might help you to understand today and shape tomorrow, please get in contact with:

Stefan Erschwendner, Managing Partner

se@lhbs.com / +49 151 6462 0729


Additional Case Studies:

 

Kezzler: Business Model Extension

Kezzler, a Norwegian company, is the inventor of an innovative barcode that helps manufacturers more effectively manage logistics and also helps consumers verify the authenticity of a product as protection against false branding.  We explored with the client opportunities for expanding the offer to new customer segments and expanding the business model.

Together we interviewed marketing professionals from some of the biggest global brands about their pains and gains of brand activation initiatives. We discovered a new need that Kezzler could meet; the ability of their codes, coupled with mobile apps, to enable brands to design more powerful promotions and directly engage with audiences in real time for more effective direct marketing.

Further Reading:

Contact:

If you want to know more about this case study and how LHBS might help you to understand today and shape tomorrow, please get in contact with:

Stefan Erschwendner, Managing Partner

se@lhbs.com / +49 151 6462 0729


Additional Case Studies: