voestalpine: Marketing Platform

voestalpine is a global leader in steel production. We realized that voestalpine is not about steel, but what steel could be - especially in the areas of mobility, energy, urbanization, aviation and innovation. It’s about people with a passion for collaboration, innovation, curiosity and the ability to make daily life for all of us a little better.

We created the Unexpected corporate content platform where the company shares stories of its people, their passions and the unexpected beauty and possibility of steel. Because optimizing internal editorial resources was crucial, we secured agreements for curating content from leading publishers like Fast Company, The Guardian and FAZ.

Contact:

If you want to know more about this case study and how LHBS might help you to understand today and shape tomorrow, please get in contact with:

Joanna Bakas, Managing Partner

jb@lhbs.com / +49 151 6462 0741


Additional Case Studies:

Libresse: Brand Innovation

Libresse is a Russian feminine care brand that suffered an "old aunt" image. Since Russian girls care more about style than function and most feminine care delivers a similar level of performance, we redesigned some features of the product: we changed the packaging from pink to black and renamed it  "Libresse Style."

We introduced it to youth culture as an iconic fashion accessory and won an effectiveness award for most impact.

Contact:

If you want to know more about this case study and how LHBS might help you to understand today and shape tomorrow, please get in contact with:

Joanna Bakas, Managing Partner

jb@lhbs.com / +49 151 6462 0741


Additional Case Studies:

NIVEA: Digital Content Strategy

NIVEA wanted to own the mother-daughter relationship well before Mother’s Day and all the competitive content that would ensue. Based on the insight that "you become an adult not when you no longer have to listen to your mother, but when you realize she was right," we developed a global content platform #momwasright.

Sourcing real stories from real women around the world, we generated over 15 million views on YouTube and drove young women to the #momwasright platform to watch, share and generate their own content with their friends and their moms.

Further reading:

Contact:

If you want to know more about this case study and how LHBS might help you to understand today and shape tomorrow, please get in contact with:

Joanna Bakas, Managing Partner

jb@lhbs.com / +49 151 6462 0741


Additional Case Studies: