Kezzler: Business Model Extension

Kezzler, a Norwegian company, is the inventor of an innovative barcode that helps manufacturers more effectively manage logistics and also helps consumers verify the authenticity of a product as protection against false branding.  We explored with the client opportunities for expanding the offer to new customer segments and expanding the business model.

Together we interviewed marketing professionals from some of the biggest global brands about their pains and gains of brand activation initiatives. We discovered a new need that Kezzler could meet; the ability of their codes, coupled with mobile apps, to enable brands to design more powerful promotions and directly engage with audiences in real time for more effective direct marketing.

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If you want to know more about this case study and how LHBS might help you to understand today and shape tomorrow, please get in contact with:

Stefan Erschwendner, Managing Partner / +49 151 6462 0729

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