Libresse is a Russian feminine care brand that suffered an "old aunt" image. Since Russian girls care more about style than function and most feminine care delivers a similar level of performance, we redesigned some features of the product: we changed the packaging from pink to black and renamed it "Libresse Style."
We introduced it to youth culture as an iconic fashion accessory and won an effectiveness award for most impact.
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Joanna Bakas, Managing Partner
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