Mercedes-Benz: Retail Experience

The Mercedes-Benz Salzufer dealership in Berlin is the the largest dealerships in Germany and one of the largest in the world for Mercedes-Benz. Once priding itself as being the "dealership of the future," the space and the service is no longer seen as innovative and cutting-edge.

With benchmarking and gap analyses, we worked with the client to reinvent the possibilities along the customer journey in terms of search, shop, service, aesthetics and added value to redefine the experience of buying a Mercedes-Benz.

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