voestalpine: Marketing Platform

voestalpine is a global leader in steel production. We realized that voestalpine is not about steel, but what steel could be - especially in the areas of mobility, energy, urbanization, aviation and innovation. It’s about people with a passion for collaboration, innovation, curiosity and the ability to make daily life for all of us a little better.

We created the Unexpected corporate content platform where the company shares stories of its people, their passions and the unexpected beauty and possibility of steel. Because optimizing internal editorial resources was crucial, we secured agreements for curating content from leading publishers like Fast Company, The Guardian and FAZ.


If you want to know more about this case study and how LHBS might help you to understand today and shape tomorrow, please get in contact with:

Joanna Bakas, Managing Partner

jb@lhbs.com / +49 151 6462 0741

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