Marketing

Marketing Strategy
Integrated marketing strategies that are based on digital ecosystems and advanced analytics

  • Dynamic Marketing Budgeting & Portfolio Management
  • Strategy Canvas®
  • Analytics Infrastructure Strategy

Brand Strategy
Actionable brand strategies that create relevance for customers and guide internal & external teams to develop distinctive communication campaigns

  • Agile Brand Positioning Model
  • Brand strategy operationalization and implementation
  • Brand Playbooks

Content Strategy
Integrated content strategies that combine hero content with ongoing hub activities and specific help content that customers want to consume and pass on

  • Hero-Hub-Help Content Strategy Model
  • Systematic Content Development Framework