The Near Future of the On-Demand Economy

Services that create customer value today are services that easily adjust to customers rather than the other way around. On Demand does not have to live within the sole realm of ‘start ups’. After all, what defines an on-demand company in an era when technology and better customer service are a focus for every forward-thinking business? 

Despite the doomsaying, “on demand” is not going away. What is really dying is “on demand” as a category. It’s not unlike what happened with the “Internet economy” of the late 1990s. All those celebrated “Internet startups”? We have a word for them today: Businesses.

The Ultimate Customer-Centricity Reading List

Customer-centricity is a term that is impossible to miss in the business world in 2017. Customer expectations are rising. Competition is getting more intense. And it is no longer enough to just build and offer an exceptional product or service.

Customer experience is key to differentiating yourself from competitors and persuading consumers to buy your product or service, stay loyal to your brand and tell their friends and followers about you.

We carefully curated this ultimate customer-centricity reading list to help you to further understand:


Enjoy and get inspired by this deep dive into customer-centricity.


Customer-Centricity as a differentiation tool: Why is customer-centricity vital?


Designing a customer centric company: How can a company become customer-centric?


Best practices from customer centric companies.

‘Copy with pride’ when looking at companies who are already pros in customer centricity.  Why invent the wheel all by yourself when you can be inspired by companies who already hold the holy grail of customer-centricity?


Useful stats and quotes

Just when you think you've read everything you need to, there are never enough stats and quotes to get to know. Especially useful to impress your clients and co-workers at the next meeting.


Snapshot: Gen Z Girls - Living For Looks, Looking To Live

Welcome to the latest in our Snapshot series. In this edition, we will delve deeper into what defines and motivates the next generation of consumers, focusing on girls. 

Growing up “publicly” online has inevitably lead to an increase in self-consciousness. They have grown up closer to gender equality, a readily available outlet for their voice to be heard as well as almost every service at their fingertip. We explore how this is changing their values and ways they engage with brands.

This report is divided into three parts, or core ‘characteristics’:

  • Self-Curation - Lives documented on social media sees everyone striving for perfection
  • Demand Experience - “Their last great experience is their new expectation”
  • Want Immediacy - New standards are being set for in delivery and responses each day

The Ultimate Agile Reading List

The Ultimate Agile Reading List

This ‘Ultimate Agile Reading List’ intends to present a collection of the most interesting articles and books from around the topic of Agility, design sprints, scrum and lean, to help you on your way to bringing more Agility into your own company.

Snapshot: Sustainability - Ecology & Economy

Sustainability has been a buzzword for the last couple of years. It means connecting economy with ecology, being able to internationally compete while also protecting the environment. A lot of companies are already committing to “being green”. It gives a competitive advantage and sustainability is increasingly expected by consumers. The movement is called Green Economy and describes a sustainable business that protects natural resources and doesn’t harm the environment. 

This report explores the Green Economy from three angles: 

  • insights into industry evolvements and consumer expectations 
  • introduces best practices of brands that get it right 
  • take-aways derived from insights and best practice examples


Infographic Report Summary