Tech At Every Step

 Of The Retail Customer Journey

 

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Retailers are experimenting with technologies within the classic customer journey in-store with the goal to seamlessly blend digital and physical experiences. Here we explore 5 key steps of the in-store customer journey and how brands are already implementing tech to enhance the touch-points.

Based on our detailed report you can get all the key insights from this series of digestible infographics (check out #1 - The Retail Shift & #2 - New Store Concepts).

(Click infographic to open pdf version and access embedded links)

 

Want to read more? Check out the full report 2018: The Year Of Brick & Click.


New Store Concepts

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As we shift from brick & mortar to brick & click, new store concepts are opening up. We see them as flagships, pop-up stores and even permanent installations to offer more value and compete on experiences of other retailers.

Based on our detailed report you can get all the key insights from this series of digestible infographics (check out #1 here - The Retail Shift).

Want to read more? Check out the full report 2018: The Year Of Brick & Click.

 

(R)evolution Of Sportswear

More than just practical, sportswear has a number of uses - from providing comfort and flexibility to a sense of belonging and pride.

Today, sportswear has well-and-truly broken out from the confines of the court and made its way to the streets to become ‘the new casual’ in the form of athleisure.

Fashion brands, technology businesses and famous faces are all becoming the new competitors for sportswear brands. We explore the culture shifts that brought us here, the most interesting and innovative case examples surrounding sportswear and begin to predict where it’ll be heading along with the meanings for brands.


New Era Of Brand Activism

How Patagonia Is Leading The Way

As consumer’s demands for transparency, sustainability and social responsibility of brands are rising, brands can no longer duck away as not doing anything can have real negative business impact. Consumers want brands to take a stand and do good.  The CSR powerhouse Patagonia is leading the way to a new era of brand activism.

How can brands adapt to this changing expectations and demands?

What can brands learn from industry CSR leaders? 

This Snapshot points out the increasing relevance of CSR in light of changing consumer expectations and explores the current best in class examples of brands rooted in a strong cause, followed by implications for brands.

 


How does your brand compare to other industry names?

Are you ready to kick-start your own CSR movement?

Get in touch & let's discuss potential and possibilities.