Steffen Stäuber, Managing Partner at LHBS Berlin will outline “How you set up your marketing for the challenges of tomorrow” in his presentation at this year's EHI Marketing Forum 2014. The EHI is the leading conference on Retail Marketing in Germany, taking place November 25.-26. 2014 in Cologne.
How can your brand sustain in the age of the customer? @@Modern companies create value by not only concentrating on their product, but continuously focusing on what is relevant for the customer@@ in the context of today's world. Steffen Stäuber will illustrate with a number of best practice cases, how companies successfully develop in this direction. Asics Digital In-Store Product Advisor is one example for a brand that delivers a unique retail experience, seamlessly connecting both worlds.