LHBS constantly tracks change and collects signs of changing behavior in the areas around people, markets & technology. On the basis of signs published in our Inspiration-Hub in the past few months, we have identified several themes that all fall under one bigger idea.
Brands are setting the stage to create our own unique and customized experience – we can have it the way we want it. It’s all about experiencing the reality based on our personality, our behavior and our needs.
Brands are offering us a solid and abundant base of content or actions to make us interact with them. But how we want to consume and enjoy it — that’s our call. We are given useful tools to design and navigate through the experiences according to our wishes with just little tips, hints and recommendations from brands to make it just a little bit better.
Technology, attitudes, needs and wants are making the ‘end of mass’ a closer reality.
We would like to present our second theme that follows Meaningful Relationships and that is: