The Near Future of Content Marketing

Welcome to the next edition of our Near Future Report prepared in close cooperation with the LHBS Inspiration-Hub.

In this report, we will be tackling the 3 following themes:

  • Shared Value Creation - where we will explore how to create new and valuable relationships between brands and consumers above and beyond UGC
  • Unconventional Touch Points - where we focus on reaching audiences through unconventional channels while building loyalty through offering useful experiences & services
  • Virtual Reality - a well-known trend that deserves a closer look since it will increasingly determine how we consume media in the nearest future. 

Take a look at our three stories where we identify what is happening, why is it important for brands and also a few recommendations from our side.