Spotify: Dominating Music In Real Time

Spotify: the largest on-demand music service in the world, and growing fast. They offer a “freemium” as well as a paid premium model, allowing users the option to avoid advertisements and listen offline.

Tens of millions of daily Spotify users generates data that gives Spotify a unique opportunity to develop their products and services based on user behavior.

This report will provide some background on Spotify and explore their Customer Value Proposition using our CVP Canvas. We will identify the brand initiatives surrounding product innovation, added-value services, shopping experience, and communication that contributed to a new success.

 

 

Report infographic

Spotify_Customer_Value_Strategy_Infographic.png

Customer Value: giffgaff's Strategy - The Underdog Leading in CX

giffgaff’s network users are not only at the heart of their business, they are their business. A consistent brand image has brought them out on top in customer satisfaction in the UK, outperforming all competitors including O2, EE and Virgin.

How are they continuing to encourage and harness the power of a loyal and engaged community? How do they continue to deliver mutually beneficial value while staying true to their core values?

This report will introduce giffgaff’s core ideas, and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to exceptional customer experience.

 

INFOGRAPHIC SUMMARY: COMMUNICATIONS

giffgaff_infographic

Customer Value: Domino's Strategy - From Pizza to Tech Giant

Domino’s has been seeing double digit growth for several consecutive quarters. The pizza chain has been outperforming giants such as Google or Facebook on the stock market.

What contributed to the success of this company, once simply known for bad pizza? How did the brand harness technology to embed itself into the lives of its customers by delivering a better experience?

Take a look at our report where we provide some background on Domino’s and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to a new success.


Report infographic

dominos_infographic
 

Customer Value: Amazon – Anything, Anywhere, Anytime

Experts predict that Amazon is going to become the most valuable company in the world this year. No other online retailer comes close to the e-commerce giant. With the introduction of Amazon Go, a new technology that provides a checkout-free shopping experience, the retailer is pushing further into the physical realm, setting new standards for the future of brick-and-mortar.

Amazon is striving to be “Earth’s Most Customer-Centric Company”. In this report we will shed light on how the e-tailer actually creates value for its customers in four interrelated but distinctive areas: core product innovation, added-value services, shopping experience and communication.


Case Study: Airbnb - Capturing Every Step of Your Travel

In our newest Case Study, we would like to present Airbnb and list it’s selected activities aimed at bringing value to their customers - both the hosts and users.

Airbnb promises access to unique travel experiences and world-class customer service and experience and it is being manifested through all activities: core product innovation, added-value services, shopping experience and communication.

We believe that any business or brand can create value for its customers in those four interrelated but distinctive areas.

Explore our latest Case Study and get inspired on how to deliver a seamless customer experience and innovate on Customer Value Proposition.