Reading list for Innovation Strategists & Consultants

Reading list for Innovation Strategists & Consultants

At LHBS, we believe in the diversity of people and the creative clash of perspectives and backgrounds. We believe that this diversity is key to developing better and more robust ideas and strategies. We like to call this explosive collaboration. To utilize these diverse backgrounds we think it’s equally important to have a common base. You could see us as a collection of generalists with expertise in specific fields.

How storytelling becomes brands’ powerful playground

Brands recognize the potential of storytelling, and start shaping the way they tell their stories to fit in with the new touch points available to them. Brands are becoming publishers—no matter what they do—as storytelling presents an effective tool to develop customers engagement in a beautiful and playful way.