The Near Future of Media

At LHBS, we are curious about brand opportunities that are at the crossroads of emerging consumer needs, enabling technology and market dynamics. What we learn, we like to share. That is why we have created the Near Futures Series of inspiration and insights reports designed to highlight what is happening today and how it can shape tomorrow for brands and business.

Our next issue is on The Near Future of Media. 

"While the landscape of content is rapidly changing, this fast pace opens opportunities for innovation in the way content expands, reaches and captivates audiences.

Key content partnerships are forming to keep up with where audiences are going, while the familiar channels are being constantly invigorated with new means of storytelling.

Publishers are constantly raising the bar on not only how content is delivered, but also how audiences experience content. Things are getting more immersive, and technology is helping to transport audiences beyond mere spectatorship to a more active, sense-heightening participation."

Below, you can explore our full report with accompanying trends, insights and signs, followed by actionable implications which are included in a hands-on framework.

Inspiration Snapshot August 2015

The LHBS Snapshot is a monthly series of cases including some of the most interesting insights and inspiration from the three following areas: business development, brand building & customer experience. 

All signs come straight out of LHBS Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized & curated insights and inspiration to organizations.

Inspiration Snapshot July 2015

LHBS continuously tracks changes in people, markets and technology to deliver curated and customized information to different organisations.

With a team of researchers collecting data on a daily basis for the Inspiration-Hub– a digital tool to monitor change and deliver relevant insights and inspiration– we would like to share these findings with our readers in a new way.

The LHBS Snapshot is a monthly series of cases including some of the most interesting insights and inspiration from the three following areas: business development, brand building & customer experience. 

In case you would like to find out more about how to efficiently track opportunities and fuel innovation in your organization, please get in touch with us.

GlossyBox: How to Potentially Evolve a Subscription Model

GlossyBox: How to Potentially Evolve a Subscription Model

GlossyBox, a beauty product subscription service, has recently expanded their business model by introducing a magazine into their monthly box of curated beauty products. The service stems from targeting consumers of beauty products through adding an appealing subscription service to an important aspect of the beauty and cosmetics industry: product sampling (Discovery Marketing). 

Insight & Inspiration Snapshot June 2015

Insight & Inspiration Snapshot June 2015

LHBS continuously tracks changes in people, markets and technology to deliver curated and customized information to different organisations. With a team of researchers collecting data on a daily basis for the Inspiration-Hub– a digital tool to monitor change and deliver relevant insights and inspiration– we would like to share these findings with our readers in a new way.