Research

Persona Research & Development
Identifying and understanding the expectations of specific customer segments based on the jobs-to-be-done framework:

  • Persona Canvas
  • Jobs-to-be-done Framework

Customer Journey Experience
Analysing the touch-points and the pain & gain gaps/opportunities during the company-customer interaction:

  • Customer Journey Framework
  • Pain/Gain Framework
  • Benchmarking to ‘best’ experience and gap analysis vs. existing and expected

Business & Tech Trend Research
Identifying emerging customer expectations best practices and  of related industries via our unique Inspiration-Hub® platform and system:

Cross category competitive  Research
Analysis of direct and indirect cross category competitors from a customer perspective:

  • Customer Value Analysis
  • Best in class examples