Explore how we create value for our clients


Persona Research & Development
Identifying and understanding the expectations of specific customer segments based on the jobs-to-be-done framework:

  • Persona Canvas
  • Jobs-to-be-done Framework

Customer Journey Experience
Analysing the touch-points and the pain & gain gaps/opportunities during the company-customer interaction:

  • Customer Journey Framework
  • Pain/Gain Framework
  • Benchmarking to ‘best’ experience and gap analysis vs. existing and expected

Business & Tech Trend Research
Identifying emerging customer expectations best practices and  of related industries via our unique Inspiration-Hub® platform and system:

Cross category competitive  Research
Analysis of direct and indirect cross category competitors from a customer perspective:

  • Customer Value Analysis
  • Best in class examples


Business Model Innovation
Invention and transformation of business models for a fast moving and digital environment

  • Business Model Canvas
  • Digital Transformation

Customer Value Proposition
Invention and refocus of customer-centric value propositions and offers (product, service, experience and communication)

  • Customer Value Proposition Framework
  • Customer Value Canvas®

Innovation Engine Development
Hands-on development and facilitation of client specific agile pilots  to test minimum viable products :

  • Agile & Scrum Methodologies
  • Lean Management
  • Design Sprints

Performance Engine Optimization 
Training and coaching of high performance teams to unlock the opportunities from new ways of working and scale innovations in a learning organization

  • Customer-centric organizational structure
  • Scaling of innovations and organizational learning


Marketing Strategy
Integrated marketing strategies that are based on digital ecosystems and advanced analytics

  • Dynamic Marketing Budgeting & Portfolio Management
  • Strategy Canvas®
  • Analytics Infrastructure Strategy

Brand Strategy
Actionable brand strategies that create relevance for customers and guide internal & external teams to develop distinctive communication campaigns

  • Agile Brand Positioning Model
  • Brand strategy operationalization and implementation
  • Brand Playbooks

Content Strategy
Integrated content strategies that combine hero content with ongoing hub activities and specific help content that customers want to consume and pass on

  • Hero-Hub-Help Content Strategy Model
  • Systematic Content Development Framework
LHBS Snapshot Background.png

Our Process


Understand Today.

Our way to discover the best insights and opportunities:


We define  relevant and purposeful customer value propositions that meet customers needs and expectations (to gain competitive advantage).


We discover how changes in customer behavior, market dynamics and enabling technologies are pointing to shifts in customer needs and expectations.

Shape Tomorrow.

Our way to turn opportunities into reality.


We develop integrated customer value offers through innovative products, services, experiences and communication.


We deliver actionable ideas, prototypes and implementation support that create impact inside and outside your organisation.

Speaking engagements:

We are regular speakers and workshop hosts at business and industry events. If you are looking for an inspirational and insightful presentation or workshop, please get in contact with Joanna Bakas /