What We Offer

 
researching.jpg

RESEARCH

We're researching continuously to bring our consulting clients, and clients of signmesh® the latest in marketing developments across industries.

+ PERSONA RESEARCH AND DEVELOPMENT

Identifying and understanding the expectations of specific customer segments based on the jobs-to-be-done framework:

  • Persona Canvas
  • Jobs-to-be-done Framework

+ CUSTOMER JOURNEY EXPERIENCE

Analysing the touch-points and the pain & gain gaps/opportunities during the company-customer interaction:

  • Customer Journey Framework
  • Pain/Gain Framework
  • Benchmarking to ‘best’ experience and gap analysis vs. existing and expected

+ BUSINESS & TECH TREND RESEARCH

Identifying emerging customer expectations best practices and of related industries via our unique signmesh® platform and system:

  • signmesh® innovation signs
  • 'Snapshot'-Reports
  • 'Near Future of'- Reports

+ CROSS CATEGORY COMPETITIVE RESEARCH

Analysis of direct and indirect cross category competitors from a customer perspective:

  • Customer Value Analysis
  • Best in class examples

 

INNOVATION

By employing an agile way of working, we believe any business can become innovative. Our vast experience means we always have best practices and examples of distruptive industry developments to inspire ideas.

innovation-image.jpg

+ BUSINESS MODEL INNOVATION

Invention and transformation of business models for a fast moving and digital environment

  • Business Model Canvas
  • Digital Transformation

+ CUSTOMER VALUE PROPOSITION

Invention and refocus of customer-centric value propositions and offers (product, service, experience and communication)

  • Customer Value Proposition Framework
  • Customer Value Canvas®

+ INNOVATION ENGINE DEVELOPMENT

Hands-on development and facilitation of client specific agile pilots to test minimum viable products :

  • Agile & Scrum Methodologies
  • Lean Management
  • Design Sprints

+ PERFORMANCE ENGINE OPTIMIZATION

Training and coaching of high performance teams to unlock the opportunities from new ways of working and scale innovations in a learning organization

  • Customer-centric organizational structure
  • Scaling of innovations and organizational learning

 
marketing-image.com

MARKETING

Marketing is co-ordinated within the marketing team, but is executed by each and every employee and customer. We help to align entire companies on an effective brand strategy to drive real results.

+ MARKETING STRATEGY

Integrated marketing strategies that are based on digital ecosystems and advanced analytics

  • Dynamic Marketing Budgeting & Portfolio Management
  • Strategy Canvas®
  • Analytics Infrastructure Strategy

+ BRAND STRATEGY

Actionable brand strategies that create relevance for customers and guide internal & external teams to develop distinctive communication campaigns

  • Agile Brand Positioning Model
  • Brand strategy operationalization and implementation
  • Brand Playbooks

+ CONTENT STRATEGY

Integrated content strategies that combine hero content with ongoing hub activities and specific help content that customers want to consume and pass on

  • Hero-Hub-Help Content Strategy Model
  • Systematic Content Development Framework