WE SOLVE, NOT SELL.

An independent marketing & innovation firm focused on offering actionable consulting to clients with targeted, detailed research of their industry. Collaborating to create ideas that bring the most value to customers, and a strong, defined brand to clients.

 

OUR PRINCIPLES

INDEPENDENT ADVISORY

We are a privately held firm that generates its revenues with consulting services only. Unlike some competitors, our business model is not based on selling add-ons.

CUSTOMER CENTRICITY

We believe that making things people want is better than making people want things. That’s why we always monitor emerging cultural trends, shifting customer needs and expectations across industries.


CO-CREATION

We work with clients not just for clients. Working with us is collaborative, intense and fruitful. We solve complex problems with the internal expertise of our clients and the external expertise of our team.

ACTIONABLE IDEAS

No Powerpoint strategies. We deliver actionable ideas with frameworks that outline a future roadmap for implementation with partners.

 

MANAGEMENT

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JOANNA BAKAS, CO-FOUNDER & MANAGING PARTNER

Joanna Bakas holds a Master's Degree in Behavioral Economics from Northwestern University in Chicago. She began her career as an advertising Research Analyst at IRI in Chicago. Curious about creating it and not just testing it she worked at several leading global agencies across Europe. Joanna is specialised in Brand and Business Strategy.

 

STEFAN ERSCHWENDNER, CO-FOUNDER & MANAGING PARTNER

Stefan Erschwendner graduated at Johannes Kepler University in Linz, Austria with a Master's in Business Administration and at Linnaeus University in Växjö, Sweden with a Master in Social Science. Stefan is Co-Founder of LHBS and specialised in Business Model Innovation and Business Development.

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EVA STEENSIG, MANAGING PARTNER

Eva Steensig holds a Master's Degree in Sociology from the University in Lund, Sweden. As a consumer expert and marketing strategist she helps companies to uncover emerging consumers needs and new ways to capitalize on arising opportunities. Eva is the leading expert & speaker on trends in societal and consumer dynamics in Denmark.