Who we are

We solve, not sell.

Continuous research keeps us up to speed with industry moves, and real collaborative working means an intense and fruitful process. We solve complex problems by utilising the internal expertise of our clients and the external expertise of our team.


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Joanna Bakas, Co-Founder & Managing PartneR

Joanna Bakas holds a Master's Degree in Behavioral Economics from Northwestern University in Chicago. She began her career as an advertising Research Analyst at IRI in Chicago. Curious about creating it and not just testing it she worked at several leading global agencies across Europe. Joanna is specialised in Brand and Business Strategy.


Stefan Erschwendner, Co-Founder & Managing PartneR

Stefan Erschwendner graduated at Johannes Kepler University in Linz, Austria with a Master's in Business Administration and at Linnaeus University in Växjö, Sweden with a Master in Social Science. Stefan is Co-Founder of LHBS and specialised in Business Model Innovation and Business Development.


Eva Steensig, Managing PartneR

Eva Steensig holds a Master's Degree in Sociology from the University in Lund, Sweden. As a consumer expert and marketing strategist she helps companies to uncover emerging consumers needs and new ways to capitalize on arising opportunities. Eva is the leading expert & speaker on trends in societal and consumer dynamics in Denmark.