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Understand Today.
Shape Tomorrow.®

We make legacy organizations customer-centric and agile.
We’re a boutique Strategy & Innovation firm, with a heart in Berlin,
and feet all over Europe.

We make legacy organizations customer-centric and agile. We’re a boutique Strategy & Innovation firm, with a heart in Berlin, and feet all over Europe.

Understand Today.
Shape Tomorrow.®

We make legacy organizations customer-centric and agile.
We’re a boutique Strategy & Innovation firm, with a heart in Berlin,
and feet all over Europe.

We make legacy organizations customer-centric and agile. We’re a boutique Strategy & Innovation firm, with a heart in Berlin, and feet all over Europe.

What we do

We create &
capture value.

We help legacy organizations harness the value of the digital age by exploiting current business models and exploring opportunities to deliver customer value which result in added revenue.

Our process and solutions are customer-centric and agile to ensure your company’s success, today and tomorrow.

Our Numbers

Results matter.
Value added.

Values created and captured for clients.

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Marketing automation sales growth within 2 months

Venture capital raised for innovation projects

Time to market reduction
within one year

Identified cost savings
across client businesses

Customer acquisition costs reduced within 3 months

NPS for agile transformation consulting

Client cases

Good Things

First Digital-only Customer Appreciation Program. Fully functioning MVP ready for launch after 3 months.

From Zero
To Zak

Nomination for HANDELSBLATT DIAMOND STAR – DIGITAL BANKING AWARD 2018 in Digital Retail Banking and the Banking Tech Awards 2018.

Explore more client cases.

Small
is 
our biggest strength.

Small is 
our
biggest strength.

They say bigger is always better. We say smaller is always smarter.
Less rumble, less fumble, less huff, less puff.

While big gets more coffee, small just gets it done.
For small, all wins start with a fail. Big doesn’t dare to try.

Big loves perfect CVs, small builds perfect all-stars.
Yep, big has the logo, but small has its people.

Sure, big packs a good punch, but it’s small that lands the knock-out.
Because when big scratches at the wall, small’s already found a hammer.

We may be outnumbered, but we’re far from outwitted.
We’re small. Small by design.

They say bigger is always better. We say smaller is always smarter. Less rumble, less fumble, less huff, less puff.

While big gets more coffee, small just gets it done. For small, all wins start with a fail. Big doesn’t dare to try.

Big loves perfect CVs, small builds perfect all-stars. Yep, big has the logo, but small has its people.

Sure, big packs a good punch, but it’s small that lands the knock-out. Because when big scratches at the wall, small’s already found a hammer.

We may be outnumbered, but we’re far from outwitted.

We’re small. Small by design.

Latest

Featured news, insights & tools.​

Learn how to

  • Create better value for consumers within their home.
  • Develop offers for SME customers.
  • Rethink 5G monetization strategy.
  • Reduce churn and bind customers long term.
Business is facing uncomfortable questions. To answer them, we look at the shifts in customer needs and if demands are here to stay. And how it will affect your industry and what are the actions you have to take now.
New customer expectations are already here. COVID-19 is the biggest health and economic crisis of the 21st century, so far. And as the world does its best to manage the situation, our ways of life have been altered. We are now entering a new socio-economic reality.
The great products and services of our time all have one thing in common – a customer truth matched to a purpose-driven process. Discover our 6 steps to creating lasting Return on Innovation.

More Customer Insights, Reports And Tools

More Customer Insights, Reports And Tools

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Become part of our global group of innovators and get ready to be inspired with the latest insights, reports and tools.
The New Normal.

The COVID-19 outbreak is a new global reality that arrived fast and unexpectly, resulting in the birth of completely unfamiliar business context. With the beginning of the new calendar and fiscal years, businesses have seen their plans for 2020 become obsolete over the course of a few weeks. Undoubtedly as part of immediate crisis management, business leaders are coping with today but also revising plans, projections and priorities for what many are calling the ‘New Normal’.

NEW