New Era Of Brand Activism

As consumer’s demands for transparency, sustainability and social responsibility of brands are rising, brands can no longer duck away as not doing anything can have real negative business impact.

Consumers want brands to take a stand and do good. The CSR powerhouse Patagonia is leading the way to a new era of brand activism.

How can brands adapt to this changing expectations and demands?

What can brands learn from industry CSR leaders?

This Snapshot points out the increasing relevance of CSR in light of changing consumer expectations and explores the current best in class examples of brands rooted in a strong cause, followed by implications for brands.

LHBS and Frontira join forces

We have been partners for several years, sharing similar mindset and complementing each other on skillet and expertise. Our market asked for it, we delivered.

The New Normal.

The COVID-19 outbreak is a new global reality that arrived fast and unexpectly, resulting in the birth of completely unfamiliar business context. With the beginning of the new calendar and fiscal years, businesses have seen their plans for 2020 become obsolete over the course of a few weeks. Undoubtedly as part of immediate crisis management, business leaders are coping with today but also revising plans, projections and priorities for what many are calling the ‘New Normal’.

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