New Era Of Brand Activism

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As consumer’s demands for transparency, sustainability and social responsibility of brands are rising, brands can no longer duck away as not doing anything can have real negative business impact.

Consumers want brands to take a stand and do good. The CSR powerhouse Patagonia is leading the way to a new era of brand activism.

How can brands adapt to this changing expectations and demands?

What can brands learn from industry CSR leaders?

This Snapshot points out the increasing relevance of CSR in light of changing consumer expectations and explores the current best in class examples of brands rooted in a strong cause, followed by implications for brands.