A1 Telekom – Smart Home Innovation

— Client: A1 Telekom

Smart Home Innovation

tags — TELECOMS - DIGITALIZATION - AGILE

Austria’s Digitalization Starts At Home

Status Quo Day 1 —

A1 Austria came up with their mission to digitalize Austria and were exploring how best to bring it to life through new offerings for their customers.

Includes details on the key phases of the agile development project – see this case of digitalization in action.

Share this case —

Share on facebook
Share on twitter
Share on linkedin

The Challenge

  • To research, identify and select the right opportunity spaces to digitalize Austria
  • To develop a sustainable business model to realize both goals: — Bring a new Customer Value Proposition to life — Finance it and deliver profit to shareholders
  • Create a success case for agile product development to promote a company-wide agile transformation, with digitalization being the key driver

What we did (our services)

  • End-to-end support from ideation to implementation (agile product development & launch)
  • Innovation Engine set-up
  • Agile coaching & facilitation
  • Innovation strategy & business model consulting
  • Ongoing customer research & innovation strategy consulting

Value Delivered

— 01

Fully functional product built within 11 months – including portfolio development, marketing, IT etc. (down from average time-to-market of 2+ years)

— 02

As of now, A1 Smart Home is the smart home supplier in Austria with the biggest number of paying customers

— 03

Helped A1 reduce churn through increased loyalty due to new smart home offer for existing customers 

— 04

Increased A1 customer base – more than 25% of Smart Home customers acquired were not previous A1 customers 

— 05

The Agile team is now permanent and working on new releases, plus more Agile teams are now tackling other concepts under the innovation opportunity of the home

— 06

Smart home team has become a benchmark for interdisciplinary and agile ways of working at A1 Austria

read on the go —

By clicking “Download full case” you will receive your download and you agree to receive our regular Bulletin email. Our Bulletin shares the latest client cases as we release them, as well as reports, insights and knowledge bites surrounding strategy & innovation.

— CLIENT: vodafone —

Good Things

Tags — TELECOMS - CUSTOMER LOYALTY - AGILE

— CLIENT: ALPHA BANK —

Customer Experience Design

Tags — FINANCE - CUSTOMER EXPERIENCE - CULTURE TRANSFORMATION

— CLIENT: vodafone —

Good Things

Tags — TELECOMS - CUSTOMER LOYALTY - AGILE

— CLIENT: ALPHA BANK —

Customer Experience Design

Tags — FINANCE - CUSTOMER EXPERIENCE - CULTURE TRANSFORMATION