A1 Telekom – Smart Home Innovation

Client

Austria’s Digitalization Starts At Home

A1 Austria came up with their mission to digitalize Austria and were exploring how best to bring it to life through new offerings for their customers.

Smart home

The first steps to creating a solution to a challenge is to first understand the project challenges and scope and to clearly define important key questions.

CHALLENGE

Create a success case for agile product development to promote a company-wide agile transformation, with digitalisation being the key driver.

outcome

Fully functional product built within 11 months – including portfolio development, marketing, IT etc. (down from average time-to-market of 2+ years)

Strategy
Digitalisation
Agile Transformation

Project

We first had to research, identify and select the right opportunity spaces to digitalise Austria to develop a sustainable business model to realise goals of bringing a new Customer Value Proposition to life, and to finance and deliver profit to shareholders to create a success case for agile product development to promote a company-wide agile transformation, with digitalisation being the key driver.

What we did

  • Innovation Engine set-up
  • Agile coaching & facilitation
  • Innovation strategy & business model consulting
  • Ongoing customer research & innovation strategy consulting
  • End-to-end support from ideation to implementation (agile product development & launch)

Results

As of now, A1 Smart Home is the smart home supplier in Austria with the biggest number of paying customers. We helped A1 reduce churn through increased loyalty due to new smart home offer for existing customers.

Increased A1 customer base – more than 25% of Smart Home customers acquired were not previous A1 customers. The Agile team is now permanent and working on new releases, plus more Agile teams are now tackling other concepts under the innovation opportunity of the home.

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The case study

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The New Normal.

The COVID-19 outbreak is a new global reality that arrived fast and unexpectly, resulting in the birth of completely unfamiliar business context. With the beginning of the new calendar and fiscal years, businesses have seen their plans for 2020 become obsolete over the course of a few weeks. Undoubtedly as part of immediate crisis management, business leaders are coping with today but also revising plans, projections and priorities for what many are calling the ‘New Normal’.

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