Bank Cler From – Zero To Zak

From Zero to Zak:
A Mobile Revolution for Swiss Banking

agile, FINANCE & DIGITALIZATION

01—

project
background

project background

A new digital banking product

In June 2017 Bank Cler (formerly Bank Coop) rebranded and decided to offer a digital banking product in Switzerland matching the needs and expectations of younger customers.

We helped Bank Cler give concrete shape to the digital transformation with an initial product to establish a credible position as a digital leader and viable digital bank. Once the product was launched, we aimed to grow customer base in selected segments in a highly saturated Swiss market.

02—

value delivered
to the client

Value delivered to the client

Project highlights

01

Nomination for HANDELSBLATT DIAMOND STAR – DIGITAL BANKING AWARD 2018 in Digital Retail Banking and the Banking Tech Awards 2018

02

Quick set-up of an agile start-up environment within the established corporate structures

03

End users involved in development from the start

04

Over 25 Bank Cler employees thoroughly trained in new ways of working

05

MVP designed, tested & completed within 3 months

06

Public Beta launched within 8 months

03—

The proccess

The proccess

Project breakdown

The Challenge

The first steps to creating a solution to a challenge is to first understand the project challenges and scope and to clearly define important key questions. 

How does Bank Cler differentiate from other banks in Switzerland?

How does Bank Cler attract and win younger customers?

How will Bank Cler manage digitalization authentically?

What we did

We helped Bank Cler give concrete shape to the digital transformation with an initial product to establish a credible position as a digital leader and viable digital bank.

Once the product was launched, we aimed to grow customer base in selected segments in a highly saturated Swiss market.

How we did it

We came in with the right mindset!

Strategy first – everything that follows needs to be in line with it

Ultimate customer centricity to ensure collecting and using real and ongoing customer feedback to make informed product decisions

We came in with the right skillset!

Experience in hands-on development of innovative digital products

Extensive knowledge in current industry trends and cross-industry benchmarks

We came in with the right toolset!

Agile approach to enable sped-up digital product development, early testing and “on the go” learning to deliver more value to customers sooner

Ongoing use of growth marketing methods to ensure fast and sustainable growth of customer base

We came in and identified key questions of the project so that we can clearly define the scope and create a working structure. 

We came in with the right set of mindset, skillset and toolset and we helped Bank Cler establish a credible position as a digital leader and viable digital bank. 

Download the full client case study below to learn more about the project as well as details on the key phases of the agile development project – see this case of digitalization in action.

04—

Download

download

Read on the go!

Download the more detailed full client case study as a PDF to read on the go.
By clicking “Download full case” you will receive your download and you agree to receive our regular Bulletin email. Our Bulletin shares the latest client cases as we release them, as well as reports, insights and knowledge bites surrounding strategy & innovation.

Next Client case —

LHBS X A1 telekom

Empowering Agile Conference 2019

next client case —

LHBS X A1 telekom

Empowering Agile Conference 2019