Bank Cler From – Zero To Zak

— Client: Bank Cler

From Zero to Zak

Tags — Finance - digitalization - Agile

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A Mobile Revolution for Swiss Banking

Status Quo Day 1 —

In June 2017 Bank Cler (formerly Bank Coop) rebranded and decided to offer a digital banking product in Switzerland matching the needs and expectations of younger customers.

  • How does Bank Cler differentiate from other banks in Switzerland?

  • How does Bank Cler attract and win younger customers?

  • How will Bank Cler manage digitalization authentically?
  • We helped Bank Cler give concrete shape to the digital transformation with an initial product to establish a credible position as a digital leader and viable digital bank.

  • Once the product was launched, we aimed to grow customer base in selected segments in a highly saturated Swiss market.

— We came in with the right mindset

  • Strategy first – everything that follows needs to be in line with it

  • Ultimate customer centricity to ensure collecting and using real and ongoing customer feedback to make informed product decisions

— We came in with the right skillset

  • Experience in hands-on development of innovative digital products

  • Extensive knowledge in current industry trends and cross-industry benchmarks

— We came in with the right toolset

  • Agile approach to enable sped-up digital product development, early testing and “on the go” learning to deliver more value to customers sooner

  • Ongoing use of growth marketing methods to ensure fast and sustainable growth of customer base

Value Delivered

— 01

Quick set-up of an agile start-up environment within the established corporate structures

— 02

End users involved in development from the start

— 03

MVP designed, tested & completed within 3 months

— 04

Public Beta launched within 8 months

— 05

Nomination for HANDELSBLATT DIAMOND STAR – DIGITAL BANKING AWARD 2018 in Digital Retail Banking and the Banking Tech Awards 2018

— 06

Over 25 Bank Cler employees thoroughly trained in new ways of working

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