Bank Cler From – Zero To Zak

Client

From Zero to Zak

A mobile revolution for Swiss Banking.

A new digital banking product

In June 2017 Bank Cler (formerly Bank Coop) rebranded and decided to offer a digital banking product in Switzerland matching the needs and expectations of younger customers.

We helped Bank Cler give concrete shape to the digital transformation with an initial product to establish a credible position as a digital leader and viable digital bank. Once the product was launched, we aimed to grow customer base in selected segments in a highly saturated Swiss market.

CHALLENGE

Launch a new digital banking product matching the needs and expectations of younger customers.

outcome

Successful Public Beta launched within 8 months and a nomination for HANDELSBLATT DIAMOND STAR – DIGITAL BANKING AWARD 2018 in Digital Retail Banking and the Banking Tech Awards 2018

Product Strategy
Fiannce
Digitalization
Agile

Project

The first steps to creating a solution to a challenge is to first understand the project challenges and scope to clearly define these important key questions.

  • How does Bank Cler differentiate from other banks in Switzerland?
  • How does Bank Cler attract and win younger customers?
  • How will Bank Cler manage digitalization authentically?

We came in and identified key questions of the project so that we can clearly define the scope and create a working structure.

We came in with the right set of mindset. This means strategy first and everything that follows needs to be in line with it. We believe in ultimate customer centricity to ensure collecting and using real and ongoing customer feedback to make informed product decisions.

We came in with the right skillset. The right people with the right skillset in the right environment lets us thrive. We have experience in hands-on development of innovative digital products and well as extensive knowledge in current industry trends and cross-industry benchmarks which helps us navigate through the project smoothly.

And we came in with the right toolset. An agile approach to enable sped-up digital product development, early testing and “on the go” learning to deliver more value to customers sooner. And ongoing use of growth marketing methods to ensure fast and sustainable growth of the customer base.

These are the 3 key essential factors that we brought and helped Bank Cler establish a credible position as a digital leader and viable digital bank.

Results

  • Quick set-up of an agile start-up environment within the established corporate structures.
  • Over 25 Bank Cler employees thoroughly trained in new ways of working
  • MVP designed, tested & completed within 3 months
  • Public Beta launched within 8 months
  • Nomination for HANDELSBLATT DIAMOND STAR – DIGITAL BANKING AWARD 2018 in Digital Retail Banking and the Banking Tech Awards 2018

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The case study

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LHBS and Frontira join forces

We have been partners for several years, sharing similar mindset and complementing each other on skillet and expertise. Our market asked for it, we delivered.

The New Normal.

The COVID-19 outbreak is a new global reality that arrived fast and unexpectly, resulting in the birth of completely unfamiliar business context. With the beginning of the new calendar and fiscal years, businesses have seen their plans for 2020 become obsolete over the course of a few weeks. Undoubtedly as part of immediate crisis management, business leaders are coping with today but also revising plans, projections and priorities for what many are calling the ‘New Normal’.

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