From Zero to Zak:
A Mobile Revolution for Swiss Banking
agile, FINANCE & DIGITALIZATION
A new digital banking product
In June 2017 Bank Cler (formerly Bank Coop) rebranded and decided to offer a digital banking product in Switzerland matching the needs and expectations of younger customers.
We helped Bank Cler give concrete shape to the digital transformation with an initial product to establish a credible position as a digital leader and viable digital bank. Once the product was launched, we aimed to grow customer base in selected segments in a highly saturated Swiss market.
to the client
Value delivered to the client
Nomination for HANDELSBLATT DIAMOND STAR – DIGITAL BANKING AWARD 2018 in Digital Retail Banking and the Banking Tech Awards 2018
Quick set-up of an agile start-up environment within the established corporate structures
End users involved in development from the start
Over 25 Bank Cler employees thoroughly trained in new ways of working
MVP designed, tested & completed within 3 months
Public Beta launched within 8 months
The first steps to creating a solution to a challenge is to first understand the project challenges and scope and to clearly define important key questions.
How does Bank Cler differentiate from other banks in Switzerland?
How does Bank Cler attract and win younger customers?
How will Bank Cler manage digitalization authentically?
What we did
We helped Bank Cler give concrete shape to the digital transformation with an initial product to establish a credible position as a digital leader and viable digital bank.
How we did it
We came in with the right mindset!
Strategy first – everything that follows needs to be in line with it
We came in with the right skillset!
We came in with the right toolset!
Ongoing use of growth marketing methods to ensure fast and sustainable growth of customer base
We came in and identified key questions of the project so that we can clearly define the scope and create a working structure.
We came in with the right set of mindset, skillset and toolset and we helped Bank Cler establish a credible position as a digital leader and viable digital bank.
Download the full client case study below to learn more about the project as well as details on the key phases of the agile development project – see this case of digitalization in action.
Read on the go!
Download the more detailed full client case study as a PDF to read on the go.
By clicking “Download full case” you will receive your download and you agree to receive our regular Bulletin email. Our Bulletin shares the latest client cases as we release them, as well as reports, insights and knowledge bites surrounding strategy & innovation.