Gorenje – Content Strategy

Content Strategy

Finance, digitalization & Agile

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project
background

project background

Connecting With Customers That Buy Your Product Once In A Decade

Gorenje just developed their new brand positioning “Life Simplified” with no existing plan of how to execute on it.

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value delivered
to the client

Value delivered to the client

Project highlights

01

Content simultaneously running across different platforms and channels for the first time

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​Increasing the value of the Gorenje brand for existing and future customers through useful, relevant and engaging content

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“Life Simplified” became the employees’  internal mantra for everything from writing an email to launching an international campaign

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You can find a copy of the Gorenje Brand Book – a tangible adaptation of their strategy on everyone’s desk

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The proccess

The proccess

Project breakdown

The Challenge

The first steps to creating a solution to a challenge is to first understand the project challenges and scope and to clearly define important key questions. 

How to properly engage with customers who buy the product extremely rarely

How to bring “Life Simplified” strategy to life through new products, services, customer experience and communication

What we did

Together with Gorenje, we decided on continuous engagement through passion points and interests of their customers

Designed a comprehensive content strategy that expanded and better defined “Life Simplified” brand positioning into content themes e.g. Home Simplified, Cooking Simplified, Family Simplified

How we did it

Extensive trend analysis into areas of life that people felt they needed to “simplify” in their life

Identified potential playgrounds to explore with content manifesting as trends at the intersection of the target audience and the Gorenje brand

Based on our strategy, we started to continuously prepare & publish (in-house) stories and ideas on how to manage these important aspects of life in a fun and stress-free way (in the form of blog posts and social media stories).

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more client cases

more client cases

Detailed full client case study coming soon

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