Gorenje – Content Strategy

— Client: Gorenje

Content Strategy

Tags —

Finance | digitalization | Agile

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Connecting With Customers That Buy Your Product Once In A Decade

Status Quo Day 1 —

Gorenje just developed their new brand positioning “Life Simplified” with no existing plan of how to execute on it.
  • How to bring “Life Simplified” strategy to life through new products, services, customer experience and communication

  • How to properly engage with customers who buy the product extremely rarely
  • Together with Gorenje, we decided on continuous engagement through passion points and interests of their customers

  • Designed a comprehensive content strategy that expanded and better defined “Life Simplified” brand positioning into content themes e.g. Home Simplified, Cooking Simplified, Family Simplified
  • Extensive trend analysis into areas of life that people felt they needed to “simplify” in their life

  • Identified potential playgrounds to explore with content manifesting as trends at the intersection of the target audience and the Gorenje brand

  • Based on our strategy, we started to continuously publish (in-house) stories and ideas on how to manage these important aspects of life in a fun and stress-free way (in the form of blog posts, Instagram posts & Facebook posts)

Value Delivered

— 01

Content simultaneously running across different platforms for the first time

— 02

​Increasing the value of the Gorenje brand for existing and future customers through useful, relevant and engaging content

— 03

“Life Simplified” became an internal mantra for everything from writing an email to launching an international campaign

— 04

You can find a copy of the Gorenje Brand Book – a tangible adaptation of their strategy on everyone’s desk

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