Gorenje – Content Strategy


Content strategy

Connecting With Customers That Buy Your Product Once In A Decade

Life Simplified

Gorenje just developed their new brand positioning “Life Simplified” with no existing plan of how to execute on it.


How to properly engage with customers who buy the product extremely rarely? How to bring “Life Simplified” strategy to life through new products, services, customer experience and communication?


Designed a comprehensive content strategy that expanded and better defined “Life Simplified” brand positioning into content themes e.g. Home Simplified, Cooking Simplified, Family Simplified

Content Strategy


Extensive trend analysis into areas of life that people felt they needed to “simplify” in their life.

Identified potential playgrounds to explore with content manifesting as trends at the intersection of the target audience and the Gorenje brand.

Based on our strategy, we started to continuously prepare & publish (in-house) stories and ideas on how to manage these important aspects of life in a fun and stress-free way (in the form of blog posts and social media stories).

​Increasing the value of the Gorenje brand for existing and future customers through useful, relevant and engaging content.

“Life Simplified”became the employees’  internal mantra for everything from writing an email to launching an international campaign

Content simultaneously running across different platforms and channels for the first time

Work with us

Get in touch

Got a similar challenge? Get in touch and let us know how we can help.

LHBS and Frontira join forces

We have been partners for several years, sharing similar mindset and complementing each other on skillet and expertise. Our market asked for it, we delivered.

The New Normal.

The COVID-19 outbreak is a new global reality that arrived fast and unexpectly, resulting in the birth of completely unfamiliar business context. With the beginning of the new calendar and fiscal years, businesses have seen their plans for 2020 become obsolete over the course of a few weeks. Undoubtedly as part of immediate crisis management, business leaders are coping with today but also revising plans, projections and priorities for what many are calling the ‘New Normal’.