In this edition, we explore the increasing importance of messaging platforms and how businesses and organisations are using chat apps as marketing and communications channels in innovative ways. We present key implications on what the future of messaging platforms might look like.

The report is divided into three parts:

  • What is happening – We explain the increasing importance of messaging platforms.
  • The best of messaging apps – We highlight innovative ways businesses and organizations are utilizing chat apps.
  • Learnings

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