2018: The Year Of Brick-And-Click

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Retail is undoubtedly reverting to “under construction.” Customer’s expectations are changing, malls and shops are closing down, others are opening up and doing better than ever. Many brands are investing in customer experience, shaping them into something unforgettable for their store visitors.

How should stores navigate all the trends? How can they ensure customers come back for more?

This Snapshot explores the current state of retail, where it is going, customers’ expectations and best practices along the customer journey followed by implications for retailers.