Gen Z Girls: Living For Looks, Looking To Live

Welcome to the latest in our Snapshot series. In this edition, we will delve deeper into what defines and motivates the next generation of consumers, focusing on girls.

Growing up “publicly” online has inevitably lead to an increase in self-consciousness. They have grown up closer to gender equality, a readily available outlet for their voice to be heard as well as almost every service at their fingertip. We explore how this is changing their values and ways they engage with brands.

This report is divided into three parts, or core ‘characteristics’:

    • Self-Curation – Lives documented on social media sees everyone striving for perfection
    • Demand Experience – “Their last great experience is their new expectation”
    • Want Immediacy – New standards are being set for in delivery and responses each day

LHBS and Frontira join forces

We have been partners for several years, sharing similar mindset and complementing each other on skillet and expertise. Our market asked for it, we delivered.

The New Normal.

The COVID-19 outbreak is a new global reality that arrived fast and unexpectly, resulting in the birth of completely unfamiliar business context. With the beginning of the new calendar and fiscal years, businesses have seen their plans for 2020 become obsolete over the course of a few weeks. Undoubtedly as part of immediate crisis management, business leaders are coping with today but also revising plans, projections and priorities for what many are calling the ‘New Normal’.

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