Sustainability: Ecology & Economy

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Sustainability has been a buzzword for the last couple of years. It means connecting economy with ecology, being able to internationally compete while also protecting the environment.

A lot of companies are already committing to “being green.” It gives a competitive advantage and sustainability is increasingly expected by consumers. The movement is called Green Economy and describes a sustainable business that protects natural resources and doesn’t harm the environment.

This report explores the Green Economy from three angles:

  • Insights into industry evolvements and consumer expectations
  • Introduces best practices of brands that get it right
  • Take-aways derived from insights and best practice examples