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Our Content

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Inspire and inform.

We are always curious about brand opportunities that lie at the crossroads of emerging consumer needs, enabling technology and market dynamics. What we learn, we like to share.

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Building An Ambidextrous Organization. Getting The Best Out Of Two Worlds

How does an organization manage short term profitability and long-term growth? Efficiency and innovation?

The answer to these challenges is the ‘ambidextrous organization’: an organization that balances the stability and scale inherent in legacy organizations with the much needed flexibility and speed to respond to changing customer and industry needs.

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Discover the current pace of innovation in Fintech!

Innovation is a race toward customer relevance and the competition is racing at high speed. Benchmark your innovation pace with your competition.

Improve your business with a referral program

Creating a referral program isn’t as simple as offering people money and saying, “Tell all your friends!” That’s why we’ve built a thought starter to whet your referral program appetite!

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Agile Sprint Guide

A playbook for running successful sprints within your organization. We’ve broken down each step of the process, from setting up a team to moving through each Sprint for an easy-reference guide every team can use.

Agile Org Guide

The Agile Org Guide explores insights into the reality of Agile within established organizations by addressing and debunking the most widely circulated myths.

— AGILE GUIDE SERIES

Agile Sprint Guide

A playbook for running successful sprints within your organization. We’ve broken down each step of the process, from setting up a team to moving through each Sprint for an easy-reference guide every team can use.

Agile Org Guide

The Agile Org Guide explores insights into the reality of Agile within established organizations by addressing and debunking the most widely circulated myths.

The Referral Builder

Innovation pace refers to the speed at which a business is innovating and releasing new consumer-facing features.

Create A Success Case For Your Agile Transformation – Then Scale It

Agile principles and other success stories make agile seem like legacy organizations' best bet towards digitalization and innovation. However, with such fixed and inflexible structures and efficiency-driven processes to transform, each business needs to have its own success case before taking the leap into agile transformation. Here is how you can create this.

Neobanks: Postponing Profit To Grow Customer Base

Challenger banks in Europe such as Revolut, Monzo, N26 and Monese have been working hard to take on traditional banks. They have chosen to aggressively pursue new customers at the expense of immediate financial performance. So how have they been performing?

Next Generation Of Banking

Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers. Banks need a more customer-centric way to do business and to differentiate themselves in new ways.

Tech At Every Step Of The Retail Customer Journey

Retailers are experimenting with technologies within the classic customer journey in-store with the goal to seamlessly blend digital and physical experiences. Here we explore 5 key steps of the in-store customer journey and how brands are already implementing tech to enhance the touch-points.

New Store Concepts

As we shift from brick & mortar to brick & click, new store concepts are opening up. We see them as flagships, pop-up stores and even permanent installations to offer more value and compete on experiences of other retailers.

The Retail Shift

We're visualizing the shift in retail from brick & mortar to brick & click.

(R)evolution Of Sportswear

More than just practical, sportswear has a number of uses - from providing comfort and flexibility to a sense of belonging and pride. Today, sportswear has well-and-truly broken out from the confines of the court and made its way to the streets to become ‘the new casual’ in the form of athleisure.

New Era Of Brand Activism

As consumer’s demands for transparency, sustainability and social responsibility of brands are rising, brands can no longer duck away as not doing anything can have real negative business impact.

2018: The Year Of Brick-And-Click

Retail is undoubtedly reverting to “under construction.” Customer’s expectations are changing, malls and shops are closing down, others are opening up and doing better than ever. Many brands are investing in customer experience, shaping them into something unforgettable for their store visitors.

Spotify: Dominating Music In Real Time

Spotify: the largest on-demand music service in the world, and growing fast. Tens of millions of daily Spotify users generates data that gives Spotify a unique opportunity to develop their products and services based on user behavior.

Influencers Now: The Current State Of Influencer Marketing

Ways of communicating have always evolved, only now they’re arriving faster than ever before. It’s becoming increasingly instantaneous, visual, authentic and personal in terms of the content being shared, and the younger generation need brands to keep up.

6 Customer Experience Trends Of 2017

We're sure you're also hearing "customer experience" everywhere. It's now a huge talking point for brands across industries, no longer confined to the customer service or design departments. The customer experience is everyone's responsibility, and the businesses realizing this are taking strides ahead of their competitors.

Touch-Point Technology: Transforming The Customer Journey

Technology has become a part of almost every day-to-day activity. Things are no different for how brands do business. The customer journey has been transformed to address rising expectations in speed, precision, personalization and security through implementation of technologies at crucial touch-points, or the moments of interaction between the brand and the customer.

giffgaff’s Strategy: The Underdog Leading In CX

giffgaff’s network users are not only at the heart of their business, they are their business. A consistent brand image has brought them out on top in customer satisfaction in the UK, outperforming all competitors including O2, EE and Virgin.

From Wasted To Wellbeing: Fostering A Sense Of Community In Festivals Of Exercise

Festivals are rapidly shifting their focus from just giving an opportunity to party and drink to having more of a wellness character. Consumers still crave of connecting with friends and other peers and want to make unique experiences. However, trends like the health and wellness economy are changing their mindset towards how they define fun and a good time hanging out with friends.

Everything You Thought About Customer Service & Loyalty Is Wrong

What we think about in customer service could be wrong, from what customers want to who’s the best personality for teams. Research firm CEB (now part of Gartner) recently presented findings from a number of studies carried out within the realm of customer service across the world.

The Near Future Of The On-Demand Economy

Services that create customer value today are services that easily adjust to customers rather than the other way around. 'On Demand' does not have to live within the sole realm of start-ups. After all, what defines an on-demand company in an era when technology and better customer service are a focus for every forward-thinking business?

Sustainability: Ecology & Economy

Sustainability has been a buzzword for the last couple of years. It means connecting economy with ecology, being able to internationally compete while also protecting the environment.

Telstra: Strive To Serve & Know Customers Best

Take a look of how Telstra from Australia successfully and by small but meaningful innovations managed to turn around pretty disappointing customer experience in 2010 to an amazing one just five years later.

The Near Future Of Retail

Many experts and industry pundits are predicting the demise of retail in the face of digitalization. But the notion of ‘Pure Play’ has failed.

There Is A Bot For That

We are now living in times where messaging context is slowly becoming a new model of publishing. Conversational apps grow faster than social networks. Hence our interest and new report around the topic of chatbots.

The Rich Silver Economy

The Silver Economy has a big share of financial resources and is willing to spend it. Yet, older generations are often ignored.

Beauty & Tech

In this edition of our Snapshot we will demonstrate how technological innovations both shape the beauty industry and individualize and increase the effectiveness of beauty items.

Case Study: Pokémon Go

Welcome to the next edition of our Case Study Report. This time, we look closer into the phenomenon of Pokémon Go.

Case Study: Volvo – Always Put People First

Companies tend to act, react and form strategies with their competitors in mind. At LHBS, we believe that companies should pay less attention to the competition and more attention to customer needs. How a company ranks against its competitors, is increasingly being defined by how close a company is to its customers.

The Near Future Of Automotive Industry

The automotive industry is changing rapidly, leading some in the field to a conclusion that soon cars may become the most technologically advanced products that consumers will ever buy.

Home Appliance

When it comes to designing the next generation of home appliances, companies should be looking at technological possibilities as well as considering changes in everything from food science, demographic projections, healthcare, environmental concerns, the economy and commerce.

The Near Future Of Added Value Services In CPGs

The marketing landscape has changed. It’s a simple fact that classic advertising based on one-way messages has become less effective. Consumers are exposed to too many messages, have too many options and are increasingly looking to brands to deliver real value and not just promised benefits.

LHBS Study: Collecting And Sharing Insights

Today, having quick access to insights is a top priority for every innovation department in any industry. Most innovation departments already have a system in place to craft, test and implement innovative ideas. But where do those ideas come from?

Chatification

In this edition, we explore the increasing importance of messaging platforms and how businesses and organisations are using chat apps as marketing and communications channels in innovative ways. We present key implications on what the future of messaging platforms might look like.

Stefan Erschwendner At ADC Young Talents Congress

"Creating the digital hype" is the slogan of this year's ADC Congress 2015 in Hamburg. Stefan Erschwendner, Managing Partner of the LHBS Berlin Consulting spoke at the event on the topic of "creative opportunities beyond advertising".

Vice Media

Vice started operating in 1994 as a counter-culture magazine, to transform itself into a global media giant and a go-to, respected source for younger audience several years later.

Joanna Bakas: The Power Of Unlearning

It’s been nearly 21 years since the birth of the banner ad. The first ever, for AT&T did what all online advertising today should be doing - it delivered a valuable experience. That first banner which took people on a virtual tour of the world’s most incredible museums was an outlier.

A Practical Guide To Business Modeling

The Business Model Canvas represents a valuable framework which is used by many small and big organizations all over the globe. With its flexible yet simple application, it has helped many companies to improve existing products, create new ones, and develop better strategies for the future.

The Near Future Of Telecom

Looking into the changing landscape and analyzing the early signs that are coming from the intersection of culture, business and technology, we found 3 emerging opportunity areas for telecommunication providers.

The Near Future Of Travel

Traveling, from excitement to efficiency. While travel is exciting, travel services traditionally focus on efficiency. Today, largely thanks to technology, brands are not just delivering basic services well but also inventing new ways to enhance the positive aspects of travel.

#momwasright: From Insights To Execution

All our projects are carried out in full collaboration with our clients. Our strategies are actionable ideas rather than models and theories. The #momwasright digital campaign that we created with Beiersdorf’s Digital Team for NIVEA is one example of our working principles in action.

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The Bulletin

Stay informed and equipped with the latest news and tools surrounding strategy & innovation. 

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What We Do

Client Cases

Join Our Team

Our Content

Imprint

Privacy

Contact

The Bulletin

Stay informed and equipped with the latest news and tools surrounding strategy & innovation. 

Receive our Bulletin bi-monthly.

© 2019 LHBS Consulting GmbH

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