Updated: May 10, 2019

This is the Privacy Statement of LHBS Consulting Berlin GmbH. (hereinafter: ‘LHBS’, ‘we’, ‘us’ or ‘our’). If you have any questions regarding this policy or your data specifically, please contact

Website Analytics

We use Siteground, our WordPress website host to collect basic analytics of overall site usage, and Google Analytics to routinely collect user data to optimize our website and content, specifically visitors’ demographic information including geo-locations (if available), age and gender. Through Google Analytics we also collect IP addresses for accurate unique visitor numbers, identifying sources and tracking visitor behavior on the site.

We use this data to improve the usability and relevancy of content on our website.

We also use Leadfeeder to identify the industries and in some cases company names who visit our website, and their on-site behavior. This helps us to tailor the usability of the website to our audience the best we can. Leadfeeder does not share any data with third parties operates from Mikonkatu 17 C, Helsinki, Finland, as well as California and New York, USA. Data on this platform is encrypted and stored at Amazon Web Services in United States, Germany and Ireland for only seven days before it is deleted. You can read Leadfeeder’s privacy policy here:

Server Log Files

We, the website provider, collects data about website access and store them as “server log files” on the server of the website, because of our legitimate Interest (Art. 6 Abs. 1 lit. f. GDPR). These are:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Host
  • Name of the accessing computer
  • Time of the server request
  • IP address

These data will not be combined with data from other sources. With exception of the IP address – which is truncated by Google upon collection – the user is not identifiable by the data. The data will be stored for monitoring change in website use over time.

Google Analytics

This website uses Google Analytics, a web analytics service. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies”. Cookies are small files that a website or its service provider transfers to your computer’s hard drive through your web browser that enables the sites or service providers systems to recognize your browser and capture and remember certain information. A cookie in no way gives us access to your computer. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

However, if IP anonymization is activated on this website, your IP address will be shortened by Google beforehand within member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data.

You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. You may also collect the data generated by the cookie and related to your use of the website (incl. download and install the following link available browser plugin.

Google Analytics cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising. Google Analytics is certified to be in-line with the European Data Protection Regulations:

For more information about how Google Analytics handles user data, see Google’s privacy policy:

Newsletter Information

We only collect information about users when they opt to subscribe to our newsletter via the sign up form on the website, and may collect further details through optional forms on the website to download content which includes first name, last name, job description and email address.

Security Of Data

LHBS uses MailChimp for email marketing communications. We will not share your personal data with any other third parties without informing you and gaining your consent. For our subscribers to our newsletters, we store the information as long as the subscription is active.


This website uses the services of MailChimp to send newsletters. This service is provided by Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

MailChimp is a service which organizes and analyzes the distribution of newsletters. If you provide data (e.g. your email address) to subscribe to our newsletter, it will be stored on MailChimp servers in the USA. MailChimp is certified under the EU-US Privacy Shield. The Privacy Shield is an agreement between the European Union (EU) and the US to ensure compliance with European privacy standards in the United States.

We use MailChimp to analyze our newsletter campaigns. When you open an email sent by MailChimp, a file included in the email (called a web beacon) connects to MailChimp’s servers in the United States. This allows us to determine if a newsletter message has been opened and which links you click on. In addition, technical information is collected (e.g. time of retrieval, IP address, browser type, and operating system). This information cannot be assigned to a specific recipient. It is used exclusively for the statistical analysis of our newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to your interests.

If you do not want your usage of the newsletter to be analyzed by MailChimp, you will have to unsubscribe from the newsletter. For this purpose, we provide a link in every newsletter we send. You can also unsubscribe from the newsletter directly on the website.

Data processing is based on Art. 6 (1) (a) DSGVO. You may revoke your consent at any time by unsubscribing to the newsletter. The data processed before we receive your request may still be legally processed.

The data provided when registering for the newsletter will be used to distribute the newsletter until you cancel your subscription when said data will be deleted from our servers and those of MailChimp. Data we have stored for other purposes (e.g. email addresses for the members area) remains unaffected.

For details, see the MailChimp privacy policy at

Content Download Forms

You have the option to opt-in to our newsletter and other marketing communications when submitting personal data in exchange for content. You also have the option to let us know if you are interested in collaborations with LHBS, in which case we would contact you via email.


All personal data voluntarily submitted by users on the website will be used for marketing communications, including our regular newsletter, new pieces of content we create and event information, as well as to continuously improve the relevancy of the content we produce.

For those who submit data in exchange for content, personal data is used for LHBS to gain better insight into the audience and will use this to continuously improve content quality. We will reach out only to those downloaders who have explicitly shown interest in a collaboration with LHBS by actively selecting these positive responses via email, with the aim of finding out more about opportunities to work together.

Right To Withdraw

If you share personal data through newsletter sign ups or via any form on our website, you have the freedom to unsubscribe from all emails at any time, and can do so via the “unsubscribe” link within every email. We will then erase all of your data.

As permitted by law, you have the right to be provided at any time with information free of charge about any of your personal data that is stored as well as its origin, the recipient and the purpose for which it has been processed. You also have the right to have this data corrected, blocked or deleted. You can contact us at any time using the address given in our legal notice if you have further questions on the topic of personal data.

Contacting Us

Please feel free to contact us if you have questions or complaints regarding our privacy, this notice or practices. You can email us at

Our mailing address is:
LHBS Consulting Berlin GmbH
Köpenicker Straße 154
10997 Berlin

Alternatively, if you wish to contact the responsible data protection office directly, our local office is with contact details available on the site.


LHBS wird den Anforderungen des Bundesdatenschutzgesetzes (BDSG) gerecht. Personenbezogene Daten, d.h. Angaben, mittels derer eine natürliche Person unmittelbar identifiziert werden kann oder die deren Identifikation ermöglichen, werden von uns nicht automatisiert erhoben.

LHBS ermöglicht Interessenten und Bewerbern (m/w) die Kontaktaufnahme mittels spezieller Onlineformulare, Telefon oder per Post. Hierbei werden zur Beantwortung der Anfragen ggf. personenbezogene Daten erhoben. Eine Weitergabe personenbezogener Daten an Dritte oder eine Verwendung über die Bearbeitung der Anfrage hinaus erfolgt jedoch nicht. Sollte eine Weiterleitung an Dritte zur Beantwortung der Anfrage erforderlich sein, gilt das Einverständnis des Anfragenden insoweit als erteilt. Solche Daten werden insbesondere nicht zu Werbezwecken verwandt.

Google Analytics

Diese Website benutzt Google Analytics, einen Webanalysedienst der Google Inc. („Google“). Google Analytics verwendet sog. „Cookies“, Textdateien, die auf Ihrem Computer gespeichert werden und die eine Analyse der Benutzung der Website durch Sie ermöglichen. Die durch den Cookie erzeugten Informationen über Ihre Benutzung dieser Website werden in der Regel an einen Server von Google in den USA übertragen und dort gespeichert. Im Falle der Aktivierung der IP-Anonymisierung auf dieser Webseite, wird Ihre IP-Adresse von Google jedoch innerhalb von Mitgliedstaaten der Europäischen Union oder in anderen Vertragsstaaten des Abkommens über den Europäischen Wirtschaftsraum zuvor gekürzt. Nur in Ausnahmefällen wird die volle IP-Adresse an einen Server von Google in den USA übertragen und dort gekürzt. Im Auftrag des Betreibers dieser Website wird Google diese Informationen benutzen, um Ihre Nutzung der Website auszuwerten, um Reports über die Websiteaktivitäten zusammenzustellen und um weitere mit der Websitenutzung und der Internetnutzung verbundene Dienstleistungen gegenüber dem Websitebetreiber zu erbringen. Die im Rahmen von Google Analytics von Ihrem Browser übermittelte IP-Adresse wird nicht mit anderen Daten von Google zusammengeführt. Sie können die Speicherung der Cookies durch eine entsprechende Einstellung Ihrer Browser-Software verhindern; wir weisen Sie jedoch darauf hin, dass Sie in diesem Fall gegebenenfalls nicht sämtliche Funktionen dieser Website vollumfänglich werden nutzen können. Sie können darüber hinaus die Erfassung der durch das Cookie erzeugten und auf Ihre Nutzung der Website bezogenen Daten (inkl. Ihrer IP-Adresse) an Google sowie die Verarbeitung dieser Daten durch Google verhindern, indem sie das unter dem folgenden Link verfügbare Browser-Plugin herunterladen und installieren