Demand Insights

Demand Insights

WHAT IS
WHAT IS PERFORMANCE AUDIT
demand insights
Customer demand is dynamic and can shift based on unexpected events in markets or disruptive technologies. Demand Side Insights is a 2 week outside-in diagnosis, conducted by our team of expert researchers and strategists on how shifting demand, customer needs and expectations are potentially impacting your business.
HOW IT WORKS
1 —
Measurement
  • Economic modeling of market size and customer demand
  • Mapping of competitive landscape
  • Estimation of shifts in customer demand and segment
2 —
Mapping
  • Identification of new substitutes for your products and services
  • Analysis of emerging competitors from outside categories
  • Customer expectation driven growth opportunities
3 —
Gap Analysis
  • New consumer customer journeys vs. current assumptions
  • New customer needs vs. current offerings
  • New customer expectations vs. current customer experience
WHAT you get
A comprehensive
report outlining:
Emerging threats and opportunities to your business based on changes in customer demand
Concrete recommendations for improvement of current product and service offerings, marketing, sales and service
Concrete recommendations for innovation spaces and new revenue streams based on shifting demand
Questions
Demand Insights
can answer:
Why am I seeing a bigger churn rate than before?
How will COVID-19 impact my market?
On which segment in my market should I focus?
How can I create or expand the ecosystem of my offering to meet new demand?
Where is a 10x opportunity in my market?
HOW
IT WORKS
1 — Measurement.
  • Economic modeling of market size and customer demand
  • Mapping of competitive landscape
  • Estimation of shifts in customer demand and segment
2 — Mapping.
  • Identification of new substitutes for your products and services
  • Analysis of emerging competitors from outside categories
  • Customer expectation driven growth opportunities
3 — Gap Analysis.
  • New consumer customer journeys vs. current assumptions
  • New customer needs vs. current offerings
  • New customer expectations vs. current customer experience
WHAT
YOU GET
A comprehensive report outlining:
Emerging threats and opportunities to your business based on changes in customer demand
Concrete recommendations for improvement of current product and service offerings, marketing, sales and service
Concrete recommendations for innovation spaces and new revenue streams based on shifting demand
QUESTIONS
DEMAND INSIGHTS can answer
Why am I seeing a bigger churn rate than before?
How will COVID-19 impact my market?
On which segment in my market should I focus?
How can I create or expand the ecosystem of my offering to meet new demand?
Where is a 10x opportunity in my market?

DEMAND INSIGHTS

Talk to one of
our experts.
Talk to
one of our
experts.
The New Normal.

The COVID-19 outbreak is a new global reality that arrived fast and unexpectly, resulting in the birth of completely unfamiliar business context. With the beginning of the new calendar and fiscal years, businesses have seen their plans for 2020 become obsolete over the course of a few weeks. Undoubtedly as part of immediate crisis management, business leaders are coping with today but also revising plans, projections and priorities for what many are calling the ‘New Normal’.

NEW